![]() It tends to focus on making incremental improvements to existing products. Still, compared to the Steve Jobs era, in the Cook era, Apple does not often release new products that are radically different from previous versions. While Air Pods will work with others, they are really designed to work best with Apple products. Although I've also argued that both of those are really iPhone accessories since Watch won't pair with a non-iOS device. To be fair, under CEO Tim Cook, Apple has had several big hit new products: Apple Watch and Air Pods, come to mind. Meanwhile, Apple has been neither a leader nor a follower on useful smartphone innovations such as folding phones, which allow users to have both a small phone and a larger screen in one device.īut the truth is, there's a very good reason why Apple doesn't do drastic changes to its products: slow, steady and reliable products are keeping Apple on top. On the one hand, it offers gratuitous iPhone features such as memojis and on the other, Apple created cutting-edge hardware and software for the Vision Pro, a product nobody needs and solving problems no one has. ![]() In the past, I've argued that Apple products have become boring because Apple seems to have lost its way with useful product innovation. ![]() Account icon An icon in the shape of a person's head and shoulders. ![]()
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